The 'Melanin on Fleek' movement is the new black is beautiful
Have you guys noticed the 'Melanin on Fleek' T-shirts floating around Instagram? I guess it can be considered the new Black is Beautiful...maybe. I'm not a huge "fleek" fan - I'm still not sure what it means exactly, but I'm digging the shirt.
The creator Evertt X Blake states that the brand endeavors to "promote original and collaboration pieces that exemplify black excellence using the very tools the media applies in it's efforts to degrade, demean, and dilute said excellence. Using various social media outlets, we ask our customers to help with our efforts to promote positivity and give back to the community."
In accordance to their #giveblack project, for every 20th purchase a shirt will be donated to the homeless. This is a cool concept/way to give back to our communities. Most importantly the logo isn't derogative or degrading - a simple statement with a modern day twist. I LOVE IT. I would absolutely bounce around the streets of New York in this shirt.
These ladies look amazing - and all have fabulous hair. :o)
So what's the verdict, would you guys rock a Melanin on Fleek shirt?
Sound off in the comments!
Love,
- Sassy ' N ' New York Images: (Instagram-everettblake,angeliquereneee,crankdattaytay)
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